A Universal Product Code (UPC) is a number (from 12 to 14 characters long) exclusively associated with your release. If you are like most of the Artists on ReverbNation, this is your ﬁrst time publishing your music, which means you probably won't have a UPC. That's okay! We'll generate one for you for free! Retailers use the UPC as a unique identiﬁer for your release and track and report all sales according to the UPC. Most published CDs have the UPC printed, along with the bar code form, on the back cover.
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