Why does my Promote It campaign say I received more song plays than my ReverbNation stats show?

Promote It campaigns and ReverbNation stats count song plays a little bit differently.

A Promote It campaign counts a song play anytime the song begins to play, which occurs on the landing page of your Promote It campaign ad.

ReverbNation stats, however, only count a song play if a certain percentage of the song has been played. Thus, all plays from the campaign may not be counted if the listener does not listen to your song long enough.

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