If you have a speciﬁc release date, you can enter it in the “Release Date” ﬁeld. If you have a future release date, the retailers will also honor that. However, visibility of your release before the release date depends on the retailer. In some cases, you can view the album art, and in other cases the album is completely hidden from all customers until the date arrives.
We recommend submitting the release at least 6-8 weeks before the desired release date to ensure that it goes live when it should. Any amount of time less than 2 weeks prior to the release date is unlikely to be sufficient. The retailers should never release the album early, but we cannot guarantee that they will not be late.